Marketing Specialist

Уровень зарплаты
Требуемый опыт работы
от 45 000 до 45 000 руб.
Санкт-Петербург, Адмиралтейская
1–3 года

Marketing Specialist/Reporting to the Marketing Manager

The industry of hospitality proposes tremendous possibilities for young professionals who are likely to become inspired by building great brands and exceeding customer’s expectations in any possible way. With the introduction of the position of the Marketing Specialist, W St. Petersburg is aiming to enhance its positioning on the market though various promotional activities, from reputation management in the online field to the excellent 24/7 communication performance.

Marketing Specialist position will appeal to a diligent, hyper-motivated, brand-passionate, hard-working, communication-driven flexible individual with numerous talents, who enjoys working in a busy yet creative environment and spending nights in the office. Reporting to Marketing Manager, the ideal candidate for this role will possess highest level of dutifulness combined with a desire to work non-stop.

Online marketing responsibilities:

  • Manage and update local property website, restaurant website and spa website through the content management systems according to Marketing Manager guidance
  • Create and upload special offers and accommodation packages
  • Under Direction of the MM, execute social media communication strategy on a daily basis. Monitor member activity on Instagram and engage the communication on Facebook, VK, Twitter
  • Take part in conference calls with the Digital Hub Executive
  • Being fully responsible for the integration of DFM hub: follow up on invoices, agreements, visit organization.
  • Actively participate in regional digital campaigns and conferences, roll out all digital initiatives presented on Astra and on Bridge
  • Examine monthly DFM Reports (Omniture, Basecamp, Channel/Reflex)
  • Control and improve DGI results, including but not limited to photo and video compliance, rate compliance, RMI (responding to all reviews on TripAdvisor, hotel website, Facebook etc daily)
  • E-mail – marketing: maintenance of Guest Communication (including AHHB clusters), launching biweekly e-mail blasts.

    Media management responsibilities:

  • Assist MM in maintenance of a database of key media contacts, supervise photo and video shootings
  • Weekly updates for online media and partners on hotel activities and monthly updates for press
  • Monthly creation of a media report

    Other tasks are related but not limited to:

  • Design: creation of e-flyers, brochures, banners according to templates
  • Copywriting: translate and proof-check marketing materials whenever asked
  • Collateral: proactively spread the collateral throughout the hotel
  • Presentations: together with MM, prepare presentations for partners and sponsors
  • Meetings: if necessary, participate in meetings and carefully gather the information in order to report to MM afterwards
  • Photo/video shooting: support MM in generating, editing and posting photo and video content
  • Carrying out any other working instructions as required by MM.


  • Bachelor degree in marketing/PR/management
  • Marketing/PR background, online experience a plus
  • Ability to multi-task, desire to stay late in the office and flexibility are essential
  • Excellent written Russian with proficient English skills
  • Excellent computer skills
  • Confident Office usage
  • Basic Adobe Creative Master Suite skills are a must
  • Ability to produce and edit photo/video footage is a must
  • W Look: appear confident, well groomed and dressed in a smart casual manner
  • W Personality: warm, welcoming, smiling and pleasant
  • Never say no attitude
  • Attention to detail
  • Ability to follow policies and procedures and directions’


  • Meals on duty
  • Social security and guaranties
  • Staff rates at Starwood hotels

    Additional benefits:

  • Exciting day-to-day activities include photo- and video-shootings and dealing with media
  • Possibility for broading your contact database ​and getting to know celebrities and opinion-makers
  • Creative environment in the marketing department will make the candidate's routine filled with daily updates on what's hot in the lifestyle/fashion/music/design segment


Санкт-Петербург, Вознесенский проспект, 6, м. Адмиралтейская
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