Brand Manager Skittles

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Требуемый опыт работы: 3–6 лет

Полная занятость, полный день

Skittles® is the awesomest brand on the planet with standout sense of humor and eye-catching TV copies! Brand is a leader in category in terms of Share of Voice for a number of years and well known for its unique ability to entertain!

Brand Manager Skittles® is responsible for the assigned list of diverse projects: product launches and equity brand activations, communication development in-line with overall brand strategy and operational plan targets.

Skittles® Brand Manager’s role is to maximize brand contribution and continuously improve overall value while being day-to-day voice of brand to customers and consumers.

Skittles® Brand Manager is reporting directly to Confections Group Brand Manager.

Principle accountabilities:

  • Co-lead with Senior Brand leader long-term (24+ months) strategy and pipeline development.
  • Establish and control brand standards in the areas of product, packaging, price, communication and recommend actions while needed.
  • Develop and gain approval for annual brand plans in line with the Brand Strategy.
  • Manage expenditure budget to deliver on the brand objectives.
  • Manage all aspects of brand communication including:
    • Media strategy development and execution
    • Briefing and managing Advertising Agencies to ensure effective communication campaigns are developed, produced and implemented
    • Ensure most effective and efficient media mix
    • Provide effective consumer promotional strategies relevant to operating plan
    • Controlling and implementing brand communication budget, including media plans and other activities directly related to brand and advertising production
  • Innovation pipeline: Lead initiative development and mid-term (18+months) pipe-line development: product/concept qualification, commercialization of launches.
  • Create networking with other markets in order to share the ideas and implement global activities where applicable.
  • Provide reco on merchandizing and display objectives and criteria to Trade Marketing.
  • Develop commercialization plan in cross-functional Team within Russian organization.
  • Run brand/activities evaluation analysis on the on-going basis and recommend corrective actions if needed.
  • Perform other responsibilities as assigned of they are not in contradiction with profile.


  • High education
  • 2-4 years experience in marketing in FMCG multinational production company
  • Good analytical, presentation and communication skills
  • Collaborative working style, team player
  • Ability to manage several different projects at the same time
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Вакансия опубликована 3 октября 2016

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