A major FMCG company is looking for Brand Ambassador
•Educate / mentor Regional sales force ensuring comprehensive understanding of the brand’s specificities/characteristics & key differentiating qualities in respect of main competitor brands;
•In co-operation with Regional sales force, educate/mentor staff in key trade customers (off- and on- trade channels);
•Identify and conduct testings / education for groups of target consumers / opinion leader in Regions; special focus on Armenian Diaspora / special tailor-made and private tastings for VIP consumers and partners;
•Investigate and exploit opportunities for reaching the end consumer in Regions.
•Support in implementation, tracking and evaluation of planned brand educative programs and promotional & sponsorship activity done in the regional on trade;
•Report monthly on training sessions conducted including feedback;
•Assist the Brand team in creation and update of relevant product/ brand communication materials (brochures, leaflets, books, articles, website content, etc.).
•Natural charisma, outgoing, confident and an excellent communicator with presentation skills;
•Fluent in Russian and English, knowledge of Armenian is privilege;
•Ability to successfully capture the attention of the audience;
•Strong event management experience;
•Strong organizational skills;
•Independent, self-motivated and can work off own initiative;
•Have a positive, can do attitude;
•Hard worker, passionate and inspired by its brand;
•Ability and willingness to travel extensively and to adapt working hours to the needs of the organization.