• Successfully launched multiple brands (long and short life juices, dairy products and fruit drinks) in local market with over 500% sales growth over four years. • Developed and implemented ATL and BTL plans across all media channels. • Developed detailed brand guidelines and a comprehensive brand identity manual. • Developed together with a market research agency, a retail audit system to keep track of availability/visibility performance of own/competitors’ brands. Based on the findings, fine-tuned marketing spend, coverage strategy etc.

* Responsible for providing marketing and advertising support to various business units, ensuring timely product/campaign launches and external Agency management. ; * Launched first ever Ladies' credit card in Kazakh market which turned out be phenomenal success and received wide coverage in local media. ; * Implemented process re engineering and reduced turnaround time of different services. ; *• Launched Royal Preferred Banking in Kazakhstan. Accountable for driving profitability, development and implementation of the business strategy and professionalizing of the 'Royal Preferred Banking' business model.

Business Head - Secured Assets & Branch Banking Cross sell * Responsible for managing portfolio of USD130 million with over 14000 autos and My Home customers. ; * Achieved 50% revenue growth in ``My Home'' segment of secured assets in less than a year. ; * Developed and implemented annual marketing plans comprising advertising, product training, collateral, web content, trade shows, press relations and product management. .

Rawal Enterprises owns a chain of convenience stores in Texas. * Achieved 30% value growth within one year to gross annual revenue of $2.5M by changing the strategic focus of the business and introducing new and innovative offerings to the product and service mix. ; * First major distributor of disposable cell phones and prepaid credit cards in the area. • One of the biggest Western Union Agent in the area.

* Responsible for planning, coordination and management of annual business plans with regional bottlers including control of below the line budget spend ($1.6M/year). ; * Developed bottler capabilities by providing focused training, coaching and follow-up to ensure sustainable improvements. Initiated time management study to improve efficiency in all area of bottler's logistic/distribution system. ; * Designed and implemented a national ``Under the Crown" promotion (UTC) for Coca-Cola to successfully counter mega sales promotion from Pepsi Cola International ;

* Managed all supply chain activities from raw materials procurement to finished goods distribution based upon existing capacities and rolling sales estimates. Reduced working capital requirements and improved response time to product changes through effective cross-functional liaisons and coordination. ; * Worked closely with R&D to develop alternate formulas for cooking oil ingredients. The objective was to switch contents frequently depending on the price/availability of raw oils. At the same time ensured that consumer enjoyed consistent quality and taste characteristics all the time. ; * Improved raw and packaging materials planning, scheduling, timely delivery and inventory control at own and third party production sites/warehouses to minimize working capital requirements at all levels of supply chain. ; * Helped develop different product packaging to cover various volume/price points to cater consumer needs at all levels. ;

* Organized first retail census across 13 major cities in Russia (over 50,000 outlets). Based on the findings developed channel classifications, sales force requirement, coverage targets and multilevel contact requirements. ; * Developed youth hangout establishments as a separate channel due to high probability of brand switching that takes place in discos, bars etc ; * Managed successful relaunch of BAT's first major Russian filter brand ``YAVA'', achieving 30% volume growth in just three months to over one billion cigarettes/month. ;

(Central Asian States) * Established retail distribution network in Uzbekistan, Kyrgyzstan and Turkmenistan. * Hired and trained distributors' staff as per Nestle' standards. ; * Was part of Government of Pakistan's management experts' delegation to Central Asian States. ; * Managed the country's largest sales region (52 distributors feeding 7500 retail outlets) with responsibility for 90 SKU's across 14 brands. ;

Master of Business Administration, Marketing

Applied Chemistry, M.S