• Development of business plan and its key components • Budgeting and development of marketing strategy

Preparation and development of new brandbook and its key components. Collection and integration of requests and proposals of the marketing department divisions. Coordination of the work of creative agencies. Development of merchandising standards guidelines. Coordination of new brand launch in regions(BTL and POS) Development of Internet promotion strategy through corporate web site. Development of sponsorship and BTL promotion strategy, preparation of recommendations and criteria Preparation of decision making on large sponsorship and BTL projects both regional and overall scale. Control and evaluation of sponsorship projects.

• Analysis and assessment of regional tariffs and incentive programs. • Competitive analysis

Strategic marketing planning. Developing marketing strategy on a mass market segment, working out annual Brand Marketing Plans, and agreeing them with the company Management. Preparing and managing a 0.5 million budget and fulfilling other quantitative targets. Analyzing and maintaining market research data and competitive brands' performance up-to-date for understanding of needs and trends of consumer to evaluate brand performance and react accordingly. Analyzing and maintaining the price structure and characteristics of brands. Developing the communication strategies and implement communication campaigns and ensure the consistent integration of ATL and BTL. Establishing and maintaining effective working relationships with the agencies and brief them in line with the brand and company objectives to ensure timely ATL / BTL support. Coordinating the work and development of sales networks. Coordinating the work of customer relation service on a segment Playing integral role in product development activities Selected Contributions: • Annual growth of customer base by 250% • Increased revenues by 110% within one year • Designed and launched new sub-brands line taking about 70% of market share by customer number after a year of launching • Coordinated development of new sales network increasing penetration of network up to 75% • Cut of the overall subscriber acquisition cost on a segment by 30%

Developing pricing strategy and preparing tariff plans for the both consumer and business segments ensuring these products are priced optimally in light of strategic targets, the competitive environment and budgetary and cost requirements. Analyzing and summarizing results of pricing marketing activities. Playing an important role during the development of the product working closely with IT department specialists. Selected Contributions: • Launch of new consumer tariff that took a 60% market share within two years. • Launch of business segment tariffs • Preparation of tariff for new mass-market sub-brand line.

Responsible for conducting comprehensive and detailed marketing analysis and making recommendations based on results. Developing and compiling information and statistics necessary for the marketing managers. Preparing market information and making recommendations on pricing, marketing strategies, new products, and strategic plans. Selected Contribution: • Preparation of new system of statistics compilation • Preparation and assistance to launch of new consumer brand.

Responsible for conducting comprehensive and detailed macroeconomic analysis and making recommendations based on results. Business analysis and preparation of recommendations for the stock market Selected Contribution: • Preparation of country macroeconomic analysis and forecast

Business Administration, Bachelor of Arts

Corporate university of MTS. Moscow. Russia, Certificate

Aim research agency. Bishkek. Kyrgyzstan, Certificate

Centre for effective technologies. Moscow. Russia, Certificate

Centre for training and consulting. Bishkek. Kyrgyzstan, Certificate

American University in Central Asia, 610