Responsibilities: - Drive net revenue, market share, and profitability growth across priority beauty categories - Lead commercial execution excellence, ensuring strong in-store presence and sell-out focus - Strengthen distributor partnerships and improve route-to-market effectiveness - Set objectives, track KPIs, and coach teams to deliver consistent performance Key Achievements: Successfully turned around declining sales and delivered double-digit growth Restructured sales and field teams, improving execution quality Increased Kerasys shampoo market share by +0.2% through focused retail activation

- Provided insights for optimizing market entry - Advised on best practices and growth strategies - Cultivated collaborative client relationships

- Led sales, profit, and market share growth across multiple markets - Developed and coached local leadership and field teams - Strengthened distributor relationships and execution standards Key Achievements: - Delivered high double-digit NS and profit growth - Achieved #1 or #2 positions for key brands (Theraflu, Fenistil, Otrivin, Voltaren, Sensodyne)

- Drove sales, profitability, and retail execution excellence - Led field teams and ensured POS and merchandising standards - Developed strong partnerships with key retail accounts Key Achievement: - Consistent double-digit NS and profit growth

- Full P&L responsibility - Led sales teams and distributor partnerships - Improved retail presence and profitability Key Achievements: - Turned around profitability - Achieved #1 market position in topical pain relief and maintained leadership in oral care

- Led business planning, budgeting, marketing activation, and people development - Managed multi-country teams and distributors - Oversaw product launches and retail execution Key Achievements: - Consistently delivered sales & EBIT targets - Successfully launched of Supradyn Kids (14% value share in 12 months, #2 brand in the segment) - Developed local talents, including export to regional HQ

- Drove net revenue growth and distributor capability development - Managed 12 brands / 130 SKUs across Home & Personal Care - Improved retail execution and margin performance Key Achievements: - Accelerated growth to +38% YoY - Record two-digit growth ahead of region - Increased gross margin by 2% through logistics optimization

- Developed retail capability and GTM structures - Led shopper-driven merchandising initiatives Key Achievements: - Delivered +6% LCD market share growth - Achieved #1 positions with key retail partners

Roles included: - Sales Capability Development Manager - Distributor Capability Development Team Leader - Trade & Shopper Marketing Head - Field Sales & Key Account Management - Training & Education Excellence - Designed skills matrices and training programs for sales & field teams - Delivered training across Kazakhstan, Central Asia & Caucasus - Moderated EMEA regional capability sessions (120 participants) - Awarded Best CCAR Trainer - Optimized training budgets, saving $30K