Responsibilities: -Prepare and present strategic marketing plans, ensuring annual planning, forecasting, and budgeting for products. -Develop programs and marketing initiatives to achieve market share growth and promotional goals. -Create marketing materials and conduct training sessions for medical representatives to enhance product knowledge and promote the company's products. -Analyze market positions of products and competitors to identify competitive advantages and new market segments through research and data analysis. -Maintain relationships with key clients, experts, and healthcare professionals (HCPs) to support marketing efforts and enhance productivity. -Organize promotional activities using virtual communication channels aligned with strategic goals. -Set resource allocation, establish KPIs, and monitor plans for effective strategy implementation within the product group. -Manage the product portfolio, specifying market requirements for current and future launches based on market research and customer insights. -Develop frameworks for KOLs and HCPs Professional Education, establishing criteria and KPIs to evaluate effectiveness. Concor 2025 FY +8,3% SU vs 2024; 2025FY SU MS 26,1 +1pp

Planning, organization, monitoring, correction of the implementation of key P&L indicators of cardio brands Espiro and Trigrim. Development of the marketing strategy for omnichannel brand promotion in standard RX channels: for physicians – F2F visits, educational events, digital in pharmacies - trade activities, e-com and offline promotion in the hospital, and for the patient - support programs. Monitoring the implementation of tactical promotional activities in channels using standard metrics. A&P budget planning and control. Interaction with leading KOLs and cardiology societies. Planning of marketing and medical research. Cross-functional activities. Initiation and implementation the projects that increase the efficiency of product promotion. ESPIRO. Achievement B22 and B23 with increases of more than 35% and 25% vs PY and finally GS was more than 1.3 billion rubles. ESPIRO market share in money is more than 30%. New dosage of Trigrim was released in 22, and a new SKU in 23 . Important activities for the promotion ESPIRO and Trigrim were successfully implemented. Patient support programs that include mechanics unique for the pharmaceutical market. A joint project with Invitro. Charity Trigrim. New way educational events for medical specialists.

Field force team management. Planning the team's activities, developing professional skills, maintaining motivation, filling vacancies. Interaction with professional communities in the regions of responsibility. Main cardiologists, Gps, key opinion leaders. Defense of the advanced level of competencies at the annual assessment in 2022.

medical representative. RX derma. Achievement of key KPIs Visits to doctors. Formation of AKB. Increasing the awareness of doctors about diseases and treatment, increasing loyalty to the company. Organizing and conducting regional training events for healthcare professionals. Multiple diploma winner for contribution to the company's success, the best MR 2018.

Achieving sales goals for 4 years in a row. Multiple best employee at the end of the year. Professional development from medical representative to leading medical representative.