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Candidate
Male, 42 years, born on 5 November 1983
Bishkek, I want to relocate (Donetsk, Kyiv), prepared for business trips
Senior Marketing Coordinator
Specializations:
- Sales manager, account manager
Employment type: full time, part time, project work/one-time assignment
Work experience 16 years
May 2019 — currently
6 years 11 months
IDEA Central Asia
Product manager
Developing a range of commercial service packages as Transformative Training Courses and Intellectual Events based on methodologies of the Debate Technologies. Establishing a roster of trainers capable of delivering the training in line with the new Board-approved policy on commercial services. Building full brand awareness of IDEA Central Asia as a professional provider of the capacity building activities based on its multi-year experience, deep expertise and strong competences.
May 2018 — January 2019
9 months
NambaTaxi
Director of Marketing
Managed: marketing campaigns, advertising, PR and branding, qualitative and quantitative analytics, partnerships, design, print production, video production, content production. Conducted A/B testing, experimentation, and iteration to design, analyze and interpret marketing results. Built a comprehensive comparative model to track all KPIs on a monthly/yearly basis. Revitalized all Social Media Accounts with new compelling content. Collaborated with local artists and influencers on the production of videos, images and stories. Launched extraordinary stories of the drivers which generated a great amount of user engagement.
March 2017 — May 2018
1 year 3 months
NambaMedia
Creative Coordinator
Developed and implemented the corporate strategy of the agency. Coordinated all creative projects, including photoshoots, video shooting, editing video/photo materials and graphic design, including SMM activations and Banner Ads. Managed all aspects of the agency’s rebranding process and maintained its new value propositions. Generated tasks to improve and strengthen the agency's new brand and image (content marketing). Prepared commercial proposals and presentations on advertising services with a strong focus on the benefits for the clients. Modelled prototypes of new services. Wrote an explanatory “White Book” about Marketing in Kyrgyzstan (25 pages) and created an interactive table game with elements of digital marketing. Build and lead the growth of a creative team with a set of new marketing skills to support the growing demand for customer-focused solutions based on numbers and trends.
February 2016 — October 2016
9 months
NambaTaxi
Senior Marketing Coordinator
Managed: marketing campaigns, advertisement, PR and branding, analytics, partnerships, design, print production. Developed a unique brand voice. Partnered with the designer and photographer on developing modern visual/copy solutions for the brand. Created the new image #HobbyDrivers that resonates with the modern lifestyle of the driver-partners. Activated the platform for Driver’s Selfies and TaxiStories. Launched societal campaigns: FreeTaxi_4_Elderly, NambaKittens, and Anti-Drunk Rides.
January 2015 — September 2015
9 months
Avon Products, Inc.
Senior Marketing Campaign Coordinator
Managed operations on delivering marketing KPIs – Gross Sales, Gross Margin, Gross Profit, Units Sold, NPU and Average Order via integrated marketing planning activities such as pricing&merchandising, demand forecasting, special offers, activation&incentive programs, customer communication through brochures, other printed materials & digital channel. Planned 3-week-long brochure campaigns with a total of over 1000 SKUs, featuring a range of product categories (i.e. fragrance, colour cosmetics, skincare, personal care, hair care, fashion and home).
May 2009 — December 2014
5 years 8 months
Avon Products, Inc.
Marketing Associate, Copywriter, Web Editor
Prepared tri-weekly brochures (160-260 pages each; 17 brochures in a year), marketing collateral and promotional materials, including proofing and editing visuals, headlines and page texts. Developed and executed incentive programs that drove incremental sales and maintained customer engagement. Proven success in achieving ROI targets calculated in business cases. Designed aspects of the corporate website, managed social media platforms for the business. Collaborated in the organization of conferences and promo events; delivered presentations about keys launches and marketing activities.
Accomplishments:
Implemented flexible pricing that generated growth of all product categories in 2014 amounting to a 42 per cent increase in gross sales. Awarded for the management of the project for a total transition of the business online, saving more than $30k annually. Launched the Avon Breast Cancer Crusade with Pink Ribbon products, generating more than $10k in sales.
Skills
Skill proficiency levels
About me
Strategic marketer with 7+ years of experience in a global beauty company, a digital marketing agency, a ridesharing company, and a youth organisation.
Possess advanced skills and knowledge needed to drive pre-sales, sales and post-sales behaviour with targeted, layered and bundled incentives. Succeeded in preparing and executing 17 marketing campaigns each year. Drove double-digit growth and consistently exceeded goals for customer engagement, retention, and sales. Created marketing programs that positively impacted brand perception and consideration, including product launches and content marketing.
My field of professional interests: art, technology, literature, big data, analytics, psychology, sociology, and philosophy. Whom I follow: Seth Godin, Tim Urban, Mark Manson, Jason Silva, Martin Lindstrom, and Artemy Lebedev.
My focus is on the attention economy, the value proposition, the storytelling, and good marketing that is ethical, respectful and effective.
Expertise: Brand Messaging & Storytelling, Communication & Media Strategies, Strategic Planning, Campaign Management, Content Management, Incentive Programs, Digital Marketing, Product Presentation, Pricing and Demand Forecasting.
Secondary special education
2014
Secondary special education
Università Bocconi
Global fashion and luxury business, In-depth analysis of market dynamics and familiarization with dif erent business models and brand management strategies.
2008
Secondary special education
Manas University
Economics and Administrative Sciences, Bachelor's Degree
2005
Secondary special education
Manas University
Tourism and Hospitality Management, Associate's Degree
Languages
Citizenship, travel time to work
Citizenship: Kyrgyzstan
Permission to work: Ukraine
Desired travel time to work: Doesn't matter