- Lead Net Revenue, Market Share and Profit growth across priority categories. - Drive operational excellence, commercial execution and business planning cycles. - Strengthen distributor partnerships and improve route-to-market efficiency. Achievements: - turned declining sales around and achieved double-digit growth - restructured Sales Team - increased Kerasys shampoo market share (+0,2%)

- help customers develop commercial plans for CIS

- Grow Net Sales and Market shares - Develop organization - Deploy Commercial Excellance Projects (NRM, SFE, Customer Management, Category Development, Sales capabilities development)

- Grow Net Sales and Market shares - Develop organization - Deploy Commercial Excellence Projects (NRM, SFE, Customer Management, Category Development, Sales capabilities development)

- Turn around profitability

Responsibilities: - Business planning and Budgeting - P&L management - Market share growth - Commercial Excellence projects deployment - People management Joined Bayer during economic crisis. Formed Key Account department, introduced ROI concept, narrowed down Sales & Marketing strategic choices and established execution follow-up processes. Achievements: - Increased Net Sales from 14 to 18 mln euro per year - Improved rating among OTC players in KZ (+2 positions up) - Increased Market Share in 2017: 3,8%, +0,2% vs PY - Successfully launched NPDs: Sypradyn Kids multivitamins, 14% val. share in 12m, became #2 in the segment; Iberogast gastrointestinal remedy, 0,4% value share in 12m - Deployed Commercial excellence projects: Segmentation and Targeting, Perfect Pharmacy, Customer Management.

Responsible for Net Revenue growth Portfolio: Home and Personal Care Categories Restructured Sales organization based on Sales opportunities: - created Key Account department and introduced joint business planning with KA - Build relationships with Consumer Electronics Retail Chains (Technodom, Sulpak, Planeta) - drove Dish-washing and AWM penetration via consumer promo - relocated Regional Managers form small cities to the biggest ones Established structured follow-up processes (QBRs, weekly one-to-one meetings, etc.) Engaged HQ marketing to run local marketing projects in KZ: - Integrated Marketing Communication project "Hard Water Campaign" for water softener brand Calgon - Coop project with producers of automatic dish-washing machines for dish-washing brand Finish Achievements: - 2012: accelerated NR growth, +38% vs YA - 2013: achieved record two-digit NR growth ahead of the region (RU/UA/Caucasus), record growth on Calgon in the region - Improved NKA Initiative execution success rate from 65 to 86%, Metro C&C: from 46 to 98% - Increased Gross-margin on 2% by transportation cost optimization

Responsibilities: - improve shelf off-take - increase market share at Key Accounts Reflected shopper insights into $2MM shelf off-take project. Formed consultant team that engaged shoppers and converted engineers' electronic features into consumer benefits (140 consultants) - Installed Branded Experience Zones in 72 biggest stores so shoppers could touch and test LG products - established selling skills training process for consultants and store floor managers Results: - regained #1 position in REF business - further strengthened #1 position in WM - LED TV: reached key competitor in volume

Responsibilities: Develop and deploy Distribution, Shelving, Merchandising and Promo strategies, tools and processes for Sales team to deliver Sales targets and in-store presence objectives. Manage Trade Terms and Initiative master-plan. Leveraged Sales Fundamentals Data-base tracking system to assess Distribution, Shelving, Pricing, POSM usage, NPD speed-to shelf and initiate corrective actions with Sales team. Drove category management in Modern Trade via installation of 247 branded category solution centers. Optimized initiative plan eliminating low-value initiatives so initiative execution numeric success rate improved from 40 to 70%.

Responsibility: Deliver Sales Targets Improved efficiency via de-secorizing sales force, introduced City GM concept getting direct control in key cities in KZ Achievements: 2-digit sales growth