Develop and maintain effective relations with assigned key customers. Work out respective product categories, sales development strategy and implement key accounts cooperation plan. Ensure monthly / quarterly / annual sales plan of respective product categories fulfillment. Analyze information concerning changes in the market; undertake adequate corrective actions in order to reach the target. Ensure constant planning process corresponded to customers’ needs and guaranty respective product categories availability at all distribution levels. Opportunely solve issues related to the customers’ finance discipline, avoiding overdue cases. Negotiate and sign contracts with customers in cooperation with all relevant functions of Danone and of customers. Participate in developing Danone commercial policy. Negotiate customers’ Terms & Conditions for respective product categories, sign according contract amendments in set timelines, timely correct and adapt T&C to the market situation. Participate in development of marketing and trade marketing activities in close cooperation with marketing and trade marketing departments and with customers, in order to increase sales. Working with Marketing to develop relevant sales support materials. Create optimized portfolio of respective product categories for each customer. Develop, update and maintain customers’ database; collect available market information about customers and competitors activities and plans; provide standard reports on a regular basis adhering to deadlines. To manage team of Key Account Managers by setting monthly and quarterly sales and other targets and control achievement and ensuring competence development. Managing Sales Team – local regional management and Dedicated Sales Representatives hired via distributors, setting distribution, shelf space and sales volume targets, and monitoring execution. Working closely with distributor sales organization

Develop, implement and control a competitively advantageous Key Account strategy covering discount rates, payment terms, customer service levels, providing creative long term strategic and short term tactical solutions in order to ensure continuous growth of PM sales volume and market share. Identify PM’s strengths, weaknesses, opportunities and threats within Key Account customers, developing plans to implement the trade strategy in full compliance to stated business objectives and local legislation. Keep abreast of international trade groups developments and trading strategy of the company to ensure consistency of approach, while maximizing opportunity for PM to increase sales, ensure availability, recommended prices and optimal display of PM brands. Plan, propose and negotiate agreements with selected Key Accounts and ensure that agreements are followed. Continuously evaluate Key Accounts’ performance in order to identify potential opportunities, define and implement corrective steps. Propose optimal budgets based on business objectives and planned contracts. Manage Key Account activities in an efficient and cost-effective way through regular control over administration, overhead expenditures and ongoing analysis of the total Key Account budget. Facilitate Trade Marketing in developing Merchandising Strategy aligned with Portfolio Strategy to ensure long-term Availability and Visibility for PM brands in Key Accounts. In line with business objectives as well as changing business environment facilitate Trade Marketing in developing merchandising standards and guidelines reflecting new approaches in accounts segmentation and portfolio management to obtain competitive advantage in Key Accounts. Develop in-store merchandising platform specific to each trade channel and segment in order to provide optimal display and agreed share of space for PM portfolio. Guide the development of permanent POSM which ensure that communication at KA point of sale builds grows and protects brand equity with trade and consumers

Manage, develop Trade Marketing team and organize their job to maximize their performance in order to achieve company’s targets.Develop trade marketing strategy for all products in line with marketing and sales objectives. Develop and monitor implementation of nation-wide trade marketing projects like trade incentive/loyalty programs for trade partners and consumer promotions for Company’s products. Development of tools to measure effectiveness and performance of trade marketing activities. Develop designs for PoS materials, determine the type of PoSM and quantity, place the order and control the execution of advertising agency. Implement the merchandising standards and develop sales presenters, instructions and other supporting tools for sales force. Ensure monitoring of merchandising activities and proper POSM use/placement. Develop and conduct presentations and trainings for sales force, coach sales managers in trade marketing approach. Plan, monitor and evaluate the usage of Sales & Marketing departments’ budget. Monitor competitor activities in the sales channels and regions on a regular basis. Participate and represent Kazakhstan in International and Regional Trade Marketing, and other related projects.

In accordance with approved Trade Marketing strategy, sales and marketing plan analyze current situation and company performance in respective trade channels. Constantly monitor market trends and competitive activities in order to implement timely adjustments to channel-specific programs. Propose and design programs to increase company influence and achieve dominance in the respective channel via trade marketing tools and methods. Analyze company brands performance in the assigned channel and develop tools to improve it via channel-specific activities and programs, including brand promotions for specific key customers and trade incentive programs. In cooperation with Sales field force management ensure proper communication of promotional concept to the involved Field Force. Monitor promotion process in order to ensure timely adjustments. In cooperation with Advertising Materials Purchase manager provide briefings to the agencies and manufacturers of POSM, in co-operation with Sales and Marketing functions select designs of POSM that best meet customer’s needs and corporate/brand requirements. In co-operation with Brand Managers propose and develop channel specific brand presence long term materials that must fit to Brand plans and budgets. Develop the framework for mutually beneficial business cooperation with key accounts. Participate in approval of samples and acceptance of equipment/material produced by the suppliers. Communicate standards and targets to Sales Field-force in order to give clear guidelines on materials distribution, placement and usage. Plan, control and use the allocated budget upon managerial approval and in accordance with Sales/Marketing Budget Guidelines.

Develop and maintain close business relationships with HoReCa retail points in order to ensure availability of these locations for Reemtsma advertising campaigns. Supervise the conduct of advertising campaigns at the HoReCa retail locations. Locate, identify and select retail points in conformance with the Reemtsma requirements and standards for prospective customers. Receive and consider business offers, conduct tours in association with the Brand Manager in order to identify and select customers in compliance with the Reemtsma requirements and standards for prospective customers. Make a regular detailed update of the client cards incorporating new information on the customer’s address, phone number, quantity of the dealt-out advertising equipment & supplies and the Reemtsma goods inventory. Discuss terms of a mutually beneficial business with customers. Make goods and advertising equipment & supplies consignment contracts. Control the progress of advertising equipment and supplies from the warehouse to retail outlets. Prior to the end of a summer season, ensure due taking of the advertising equipment and supplies stock and assess, in conjunction with Accounting and Purchase & Logistics, the status of same in order to establish the actual proportion of the good stock, the equipment that be in need of maintenance and the stock to be subject to write-off. Locate. Select and commission advertising agencies to provide service for exclusive customers in terms of the style design and development of the exclusive advertising instruments. Run a regular check of the availability, facing and due use of the advertising instruments at the HoReCa retail locations. Provide the Trade Marketing Manager with all standard reports in a timely manner.

Active participation in the budget formulation and realization of Airlines development strategic plan. Marketing plans realization, providing reports with commercial and information content on the regular basis. Working on the Airlines’ new winter and summer schedules, doing Marketing on profitable flights connecting with Airlines. Preparing Inbound and Outbound Tours packages to Airlines’ points of destinations.

Goals and targets setting to the flight attendants in accordance with their functions. Control on cleanliness and order on board. Ensure that safety regulations are followed. Participate in serving beverages, meals and refreshments to the passengers. Maintain and provide reports to the management on the regular basis.

Assign and supervise the activities of the Housekeeping staff; to ensure clean, orderly and attractive as well as well-maintained guest rooms, corridors, stairways and service areas in assigned areas and on assigned floors; to intersect with Guests, Department subordinates, superiors and other Departmental staff, handling inquiries and complaints from guests. Provide income reports to the Hotel management.

All the front desk activities like Check in, check out, interpreting, etc. Maintain the records of payments on services. Handling inquiries and complaints from guest at counters.

Translation work with documents and correspondence, translation for foreign kick-boxers and other foreign guests. Prepare the press releases for mass media. Active participation in administration and organization work.

Business Administration

Public Administration

Marketing

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